Which of these is an example of a laboratory-oriented source of new-product ideas?
A) Studying competitors' products that have been purchased
B) Analyzing mathematical models of consumer demand
C) Adapting technological developments from U.S. government space programs to consumer applications
D) Determining wholesaler preferences on the basis of concept tests

Question

Quizplus · Accepted Answer

Laboratory-oriented sources of new-product ideas often involve adapting existing technologies to new uses. Choice C, adapting technological developments from U.S. government space programs to consumer applications, is a prime example of leveraging advanced, often laboratory-developed, technologies for new product development. This process involves taking innovations that were initially designed for space exploration and finding ways to apply these technologies to create new products for everyday use.

Which of These Is an Example of a Laboratory-Oriented Source