The complaint process should be complex and possibly a little difficult to use because there are different types of justice people seek and even more types of service failures that could occur, and each is perceived differently by guests.
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Q23: The percentage of dissatisfied customers who complain
Q24: Service failures can be turned into service
Q25: Unhappy customers are _ as likely to
Q26: Research suggests that most of the guests
Q27: If a guest complaint is resolved on
Q29: Body language often serves as a method
Q30: The unhappier a customer is about a
Q31: How the recovery is handled
A) is more
Q32: A dissatisfied guest can do any of
Q33: The "wow" word of mouth can be
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