The percentage of dissatisfied customers who complain is estimated to be about
A) 5-10 percent
B) 10-25 percent
C) 25-50 percent
D) over 50 percent

Question

Quizplus · Accepted Answer

Studies and surveys in customer service and satisfaction typically find that only a small fraction of dissatisfied customers actually voice their complaints, with estimates often in the 5-10 percent range. Most dissatisfied customers tend to leave or switch to a competitor without providing feedback.

The Percentage of Dissatisfied Customers Who Complain Is Estimated to Be