A dissatisfied guest can do any of the following. From the organization's perspective, which is WORSE?
A) leave never to return
B) complain
C) spread negative word of mouth
D) suffer in silence

Question

Quizplus · Accepted Answer

While all of these options are not ideal, spreading negative word of mouth can have a significant impact on the reputation of the organization, and potentially deter future customers. It is important for organizations to address any complaints or issues that arise to prevent guests from feeling the need to spread negative word of mouth.

A Dissatisfied Guest Can Do Any of the Following