The unhappier a customer is about a specific experience, the less likely they are to tell other people and more likely they are to complain to the organization directly to obtain a comp or resolution.

Question

Quizplus · Accepted Answer

The statement is incorrect. According to research, unhappy customers are more likely to tell others about their negative experience than to complain directly to the organization.

The Unhappier a Customer Is About a Specific Experience, the Less