_______ is defined as the ratio between the customers' perceived benefits (economic, functional, physiological) and the resources (monetary, time, effort, psychological) used to obtain those benefits.
A) Customer satisfaction
B) Customer value
C) Customer relationship management
D) Consumer decision making

Question

Quizplus · Accepted Answer

Customer value is defined as the ratio between the customers' perceived benefits and the resources used to obtain those benefits. Customer satisfaction refers to the level of satisfaction a customer has with a particular product or service. Customer relationship management is a strategy used by businesses to manage and analyze customer interactions and data. Consumer decision making is the process by which individuals make purchasing decisions based on various factors such as price, quality, and brand reputation.

_______ Is Defined as the Ratio Between the Customers' Perceived