The ________ requires that all marketers adhere to principles of social responsibility in the marketing of their goods and services.
A) marketing concept
B) societal marketing concept
C) environmental marketing concept
D) ethical marketing concept.

Question

Quizplus · Accepted Answer

The societal marketing concept requires marketers to not only satisfy customers' needs and wants, but also to consider society's long-term interests by adhering to principles of social responsibility in the marketing of their goods and services. The marketing concept and environmental marketing concept do not specifically address social responsibility, and while the ethical marketing concept is related, it primarily focuses on individual ethical behavior rather than societal impact.

The ________ Requires That All Marketers Adhere to Principles of Social