A study that identified several types of customers, identified ______ as being customers whose experiences exceeded their expectations and who provide positive word-of-mouth about the company.
A) loyalists
B) apostles
C) mercenaries
D) activists
Correct Answer:
Verified
Q16: The _ concept assumes that consumers will
Q17: _ is the study of behaviour that
Q18: The underlying premise of the marketing concept
Q19: Industry trade practices, advertising and pricing practices
Q20: Which of the following is an incorrect
Q22: The major deterrent to the implementation of
Q23: The selling orientation:
A) is typically used when
Q24: Which of the following are the four
Q25: The _ requires that all marketers adhere
Q26: _ is defined as the ratio between
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