________ is the study of behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.
A) Consumptive behaviour
B) Consumer behaviour
C) User behaviour
D) End-use consumption

Question

Quizplus · Accepted Answer

Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It involves understanding consumer psychology and decision-making processes, as well as factors that influence these behaviours, such as societal, cultural, economic, and personal factors. Consumer behaviour is important for marketers to understand as it helps them create more effective marketing strategies and better meet the needs and wants of their target consumers.

________ Is the Study of Behaviour That Consumers Display in Searching