The major deterrent to the implementation of the societal marketing concept is:
A) unethical consumer behaviour.
B) the lack of ethics training in business schools today.
C) the general deterioration of morals in Australian society.
D) the short-term orientation by which most companies are managed.

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on long-term benefits for society as a whole, which may not align with the short-term orientation of most companies. Companies often prioritize making quick profits over considering the impact of their actions on society and the environment. Therefore, the major deterrent to implementing the societal marketing concept is the short-term orientation by which most companies are managed. The other options do play a role in ethical business practices, but they are not the primary reason why the societal marketing concept may be difficult to implement.

The Major Deterrent to the Implementation of the Societal Marketing