The societal marketing concept sees all marketers adhering to principles of social responsibility in the marketing of their goods and services which means that:
A) marketers should focus on satisfying the needs and wants of their target market.
B) marketers should focus on preserving the environment and enhancing the well-being of society.
C) marketers should balance the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society.
D) marketer should balance the needs and wants of their target markets with their business objectives.

Question

Quizplus · Accepted Answer

The societal marketing concept places emphasis on balancing the needs and wants of target markets with the well-being and interests of society as a whole. Marketers must uphold social responsibility in their marketing practices to preserve and enhance consumer and societal well-being. This approach goes beyond simply meeting the needs and wants of customers and includes considering the broader impact of their marketing activities on society and the environment.

The Societal Marketing Concept Sees All Marketers Adhering to Principles