It is important to retain customers and keep them highly satisfied for several reasons, except:
A) it is usually more expensive to win new customers than to keep existing ones.
B) to avoid negative word-of-mouth.
C) a satisfied customer is a repeat customer.
D) satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand.

Question

Quizplus · Accepted Answer

This statement is incorrect as satisfied customers are more likely to switch to a competing brand if they receive unsatisfactory service from a company.

It Is Important to Retain Customers and Keep Them Highly