Astute marketers realise that in order to outperform the competition, they must achieve full profit potential from each and every customer by viewing each customer as a(n) _____ rather than a _____.
A) product; person
B) relationship; transaction
C) opportunity; possibility
D) profit; loss

Question

Quizplus · Accepted Answer

By viewing each customer as a relationship rather than just a transaction, marketers aim to build long-term loyalty and maximize the potential for repeat business and referrals, leading to higher profits. Viewing customers as just a product or opportunity might lead to short-term gains but can harm the overall customer experience and loyalty in the long run. Viewing customers solely in terms of profit or loss can also be short-sighted and miss the potential for future business.

Astute Marketers Realise That in Order to Outperform the Competition