_________ are very satisfied customers but have no real loyalty to the company and may defect because of a lower price elsewhere or on impulse, defying the satisfaction-loyalty rationale.
A) Apostles
B) Activists
C) Hostages
D) Mercenaries

Question

Quizplus · Accepted Answer

Mercenaries are customers who are highly satisfied but have no loyal commitment to the company. They are more likely to defect to a competitor if they offer lower prices or similar benefits.

_________ Are Very Satisfied Customers but Have No Real Loyalty