Some consumers flock to the thousands of McDonald's outlets because they know what to expect and know they are getting value for the resources expended. Other consumers however, do not feel they get value for money. This is because:
A) the notion of consumer value does not apply to fast-food chains.
B) those consumers do not know what value for money is.
C) those consumers cannot afford to purchase McDonald's products.
D) the notion of consumer value is an individual's relative and subjective assessment.

Question

Quizplus · Accepted Answer

The notion of consumer value is an individual's relative and subjective assessment, meaning that what one person values or considers worth the money may not be the same for another person. Therefore, some consumers may not feel they get value for money, while others do. This is a subjective evaluation based on personal preferences and circumstances.

Some Consumers Flock to the Thousands of McDonald's Outlets Because