The discipline of consumer behaviour has been strongly influenced by:
A) companies' need to focus on the features of products to satisfied consumers.
B) the fields of psychology, sociology and anthropology.
C) the Japanese and other international competitors producing better products.
D) the major differences between the needs of personal and organisational consumers.

Question

Quizplus · Accepted Answer

The discipline of consumer behaviour has been strongly influenced by the fields of psychology, sociology and anthropology. These disciplines provide insights into why and how individuals and groups behave and make decisions when purchasing products and services. Companies use this knowledge to develop effective marketing strategies and to better understand their target market. The other options given are not valid explanations for the influence on consumer behaviour.

The Discipline of Consumer Behaviour Has Been Strongly Influenced By