The ______ concept assumes that consumers will buy the product that offers them the highest quality, the most features and the best performance.
A) production
B) product
C) selling
D) marketing

Question

Quizplus · Accepted Answer

The product concept is based on the idea that consumers will choose the product that offers them the most quality, features, and performance. This approach prioritizes product development and innovation to create the most attractive product possible, with the belief that consumers will be willing to pay a premium price for it. The other concepts listed (production, selling, marketing) are not focused primarily on the product itself, but on other aspects of the business such as efficiency, promotion, or customer needs.

The ______ Concept Assumes That Consumers Will Buy the Product