Although it may seem logical to target higher-income consumers, many marketers choose to target lower-income segments because
A)higher-income consumers are harder to reach.
B)higher-income consumers require more company resources.
C)higher-income consumers represent a much larger population globally.
D)lower-income consumers require fewer company resources.
E)lower-income consumers represent a much larger population globally.

Question

Quizplus · Accepted Answer

Lower-income consumers represent a much larger population globally, which makes them an attractive target market for companies. Additionally, reaching higher-income consumers may require more resources and may be more challenging, as they can be harder to persuade and may have a wider range of choices. On the other hand, lower-income consumers may be more loyal to brands that offer value for money, and may be more willing to try new products and services.

Although It May Seem Logical to Target Higher-Income Consumers, Many