Which of the following is the division of a market according to benefits that consumers want from the product?
A)Geodemographic segmentation
B)Market density
C)Benefit segmentation
D)Concentrated segmentation
E)Differentiated segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is a type of market segmentation where consumers are divided based on the benefits they seek from a particular product. This helps in identifying the specific needs and preferences of consumers and providing targeted marketing messages to them. Geodemographic segmentation is the division of a market based on geographic and demographic characteristics, market density refers to the number of potential customers within a particular geographic area, concentrated segmentation is a strategy where a company focuses on serving a specific niche within the market, and differentiated segmentation is a strategy where a company targets multiple segments with different marketing messages.

Which of the Following Is the Division of a Market