Systems such as Acorn and PRIZM provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid
A)behavioristic segmentation.
B)geodemographic segmentation.
C)market density analysis.
D)demographic segmentation.
E)geographic segmentation.

Question

Quizplus · Accepted Answer

Both Acorn and PRIZM are geodemographic segmentation systems that use lifestyle and demographic information to classify neighborhoods into different segments. Therefore, the best choice is B, which refers to geodemographic segmentation.

Systems Such as Acorn and PRIZM Provide Companies with Lifestyle