Micromarketing is
A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
C) marketing efforts that are tightly controlled by high-level executives in the organization.
D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Question

Quizplus · Accepted Answer

Micromarketing is a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets. It involves identifying specific, narrow segments of the market and targeting them with tailored marketing messages and promotions. This approach is suitable for businesses that operate in highly localized markets, such as small towns or neighborhoods.

Micromarketing Is