When a business has a relatively small number of customers, a preferred method of forecasting is
A) regression analysis.
B) trend analysis.
C) the Delphi technique.
D) a market test.
E) a customer forecasting survey.

Question

Quizplus · Accepted Answer

A customer forecasting survey is particularly effective for businesses with a small customer base, as it allows for direct feedback and predictions from the customers themselves, making the forecasting more accurate and tailored to the specific clientele.

When a Business Has a Relatively Small Number of Customers