The buildup approach measure of sales potential
A) starts with broad estimates of general economic activity.
B) ends with an estimate of a single firm's sales of a specific product.
C) starts with forecasts about demand for a specific product within a relatively small area.
D) does not use sales estimates.
E) is seldom employed by industrial firms.

Question

Quizplus · Accepted Answer

The buildup approach measure of sales potential starts with forecasts about demand for a specific product within a relatively small area. It considers factors like population demographics, consumer behavior, competition, and market trends to estimate the sales potential for a particular product in a particular area.

The Buildup Approach Measure of Sales Potential