If Baskin-Robbins calculates that it could sell up to 25 percent of all ice cream cones sold in the United States, this percentage would represent the ice cream marketer's
A) target growth rate.
B) sales forecast.
C) sales objective.
D) company sales potential.
E) market potential.

Question

Quizplus · Accepted Answer

The percentage represents the company's sales potential, which is the maximum share of the market that a firm can expect to capture for a specific product.

If Baskin-Robbins Calculates That It Could Sell Up to 25