The social consumer decision journey framework recognizes that:
A)consumers make purchase decisions regarding low-involvement products based on their social status and purchasing power.
B)consumers follow a linear sequence of awareness, interest, evaluation, and trial before ultimately adopting a product.
C)consumers are always active participants in a communication process and they gather information through active learning.
D)promotional campaigns should be designed to motivate consumers to take immediate action.
E)consumers connect with large numbers of brands through digital channels that are often beyond marketers' control.

Question

Quizplus · Accepted Answer

The social consumer decision journey framework emphasizes that consumers connect with various brands through digital channels, which are often beyond the control of marketers. This means that marketers should focus on building a strong online presence and engagement strategy to influence the consumer's decision-making process. This approach recognizes that consumers are always active participants in the communication process, and they gather information through active learning. Therefore, marketers need to provide relevant and timely information to engage consumers, build trust, and motivate them to take action.

The Social Consumer Decision Journey Framework Recognizes That