The _____ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)5-Ws

Question

Quizplus · Accepted Answer

The standard learning model, also known as the high-involvement model, is the one proposed by Michael Ray to explain the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands. This model assumes that consumers are rational and engage in an extensive information search, evaluate alternatives, and make a conscious and informed choice based on their attitudes and beliefs about the product.

The _____ Model, as Proposed by Michael Ray, Explains the Decision-Making