For which of the following products would an advertiser be more likely to use the low involvement hierarchy to explain the consumer decision-making process?
A)Bar of soap
B)Digital camera
C)Refrigerator
D)Yard landscaping
E)Wedding dress

Question

Quizplus · Accepted Answer

The low involvement hierarchy is used for products that are low in price and have low emotional involvement. A bar of soap is a low-priced product that does not require much emotional involvement in making a purchase decision.

For Which of the Following Products Would an Advertiser Be