According to the _____ model proposed by Michael Ray, learning from the mass media occurs after a purchase is made.
A)low-involvement
B)standard learning
C)dissonance/attribution
D)cognitive response
E)elaboration likelihood

Question

Quizplus · Accepted Answer

The dissonance/attribution model proposed by Michael Ray suggests that learning from the mass media occurs after a purchase is made. This is because consumers experience cognitive dissonance after making a purchase, and they seek to reduce this dissonance by attributing positive qualities to the product they purchased.

According to the _____ Model Proposed by Michael Ray, Learning