Which of the following is true of low-involvement advertising?
A)It involves using a strategy that is known as visual image personality.
B)It is typically used for products that require extensive evaluation.
C)It is generally considered to be an ineffective strategy.
D)It is heavily utilized by luxury automobile manufacturers.
E)It does not include mass-media advertising strategies.

Question

Quizplus · Accepted Answer

Low-involvement advertising typically uses visual cues, such as bright colors or memorable images, to quickly grab the consumer's attention and create a positive brand association. This is known as visual image personality.

Answer: B) 
 Low-involvement advertising is generally used for products that are low risk and do not require extensive evaluation or consideration before purchasing. This can include everyday items such as cleaning products, snacks, or toiletries.

Answer: E) 
 Low-involvement advertising typically relies heavily on mass-media advertising strategies, such as TV ads or billboards, to quickly reach a large audience and promote the product's benefits in a memorable way.

Which of the Following Is True of Low-Involvement Advertising