According to the _____, a consumer is an active participant in a communication process who gathers information through active studying.
A)standard learning hierarchy
B)low-involvement hierarchy
C)dissonance/attribution model
D)peripheral processing model
E)maximum likelihood model

Question

Quizplus · Accepted Answer

The standard learning hierarchy proposes that consumers are active participants in the communication process and engage in active studying in order to gather information. This hierarchy suggests that consumers carefully process and evaluate information before making a purchase decision, which is consistent with the idea that they are active participants in the process.

According to the _____, a Consumer Is an Active Participant