The _____ stage of the response process refers to a receiver's feelings for a particular brand and includes stronger levels of desire, preference, or conviction.
A)cognitive
B)affective
C)behavioral
D)conative
E)learning

Question

Quizplus · Accepted Answer

The affective stage is focused on the receiver's emotions and feelings towards a brand. This includes developing a preference or desire for the brand, as well as a stronger level of conviction or attachment to it.

The _____ Stage of the Response Process Refers to a Receiver's