Typically, when consumers are in a "passive" shopping mode:
A)they are purposefully seeking assistance in order to make informed purchase decisions.
B)the information and advice they need to make a purchase comes to them unsolicited.
C)they tend to visit the website of a company or brand for product information.
D)they are perpetually in an information processing role.
E)they seek help from search engines in selecting brands of their choicE.According to the findings of Advertising Research Foundation (ARF), when consumers are in a "passive" shopping mode, the information and advice they need to make a purchase comes to them unsolicited, such as a comment from on a social media site; an ad seen on a TV show, in a magazine, or on a website; or by observing someone using a product or service.

Question

Quizplus · Accepted Answer

When consumers are in a "passive" shopping mode, they are not actively seeking out information or assistance. Instead, the information and advice they need to make a purchase comes to them unsolicited. This can take the form of advertising, comments on social media, or observing someone else using a product or service.

Typically, When Consumers Are in a "Passive" Shopping Mode