Marketers of products such as mustard, soya sauce, and batteries:
A)must avoid using mass-media advertising strategies.
B)must use slogans, symbols, and visual image personalities to promote their products.
C)must use personal-selling strategies in order to create a sustainable marketing program.
D)must opt for high-involvement advertising strategies.
E)must avoid sales promotions and publicity.

Question

Quizplus · Accepted Answer

Marketers of products such as mustard, soya sauce, and batteries must use slogans, symbols, and visual image personalities to promote their products. These products are frequently low-involvement purchases and the use of creative, eye-catching branding is essential in order to stand out on store shelves and gain customer attention. Effective branding can also help to create a strong emotional connection with the product, increasing the likelihood of repeat purchases.

Marketers of Products Such as Mustard, Soya Sauce, and Batteries