As a part of their creative strategy, advertisers of Vittle's Nuts use "Snippy-The Bunny" as the brand's symbol in its ad campaigns. Through this strategy, the company aims to enhance brand identification and recognition. In this scenario, Snippy is an example of a(n):
A)visual image personality.
B)affective character.
C)selectively remembered personality.
D)high-involvement advertising appeal.
E)pseudo celebrity.

Question

Quizplus · Accepted Answer

Snippy-The Bunny is an example of a visual image personality, as it is a character that represents the brand and is used to enhance brand identification and recognition.

As a Part of Their Creative Strategy, Advertisers of Vittle's