The _____ model proposed by Michael Ray involves selective learning, whereby a consumer seeks information that supports a purchase choice made and avoids information that would raise doubts about the decision.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)5-Ws

Question

Quizplus · Accepted Answer

The description given matches the dissonance/attribution model, which suggests that consumers seek out information that supports their purchase decision and avoid information that contradicts it, in order to alleviate any cognitive dissonance or doubts they may have about the choice they made. The other options do not fit the description as closely.

The _____ Model Proposed by Michael Ray Involves Selective Learning