Which of the following is most suitable for reaching a large consumer market segment with a broad class of buyers?
A)E-mail marketing
B)Personal selling
C)Magazine advertising
D)Targeted direct mail advertising
E)Buzz marketing

Question

Quizplus · Accepted Answer

Magazine advertising is suitable for reaching a large consumer market segment with a broad class of buyers because magazines are read by a wide range of people with different interests and demographics. Magazine ads can target specific interests or demographics, but also reach a broad audience. E-mail marketing, personal selling, and targeted direct mail advertising are all more targeted and may not reach as broad an audience. Buzz marketing relies on word-of-mouth and is not necessarily a guaranteed way to reach a large consumer market segment.

Which of the Following Is Most Suitable for Reaching a Large