Only the _____ model has a retention stage, which is important for consumers who are considering purchase decisions and who are not ready to make a purchase immediately.
A)hierarchy of effects
B)AIDA
C)innovation adoption
D)cognitive response
E)information processing

Question

Quizplus · Accepted Answer

The information processing model includes a retention stage, which is crucial for consumers who need to retain information before making a purchase decision.

Only the _____ Model Has a Retention Stage, Which Is