The _____ model is the basis for the classic purchase funnel metaphor that is often used to depict the decision process consumers go through.
A)diffusion rate
B)objective-task
C)innovation adoption
D)hierarchy of effects
E)adoption objective

Question

Quizplus · Accepted Answer

The hierarchy of effects model depicts how consumers move from awareness to action in a sequential process. It includes six steps: awareness, knowledge, liking, preference, conviction, and purchase. This model is often used for the purchase funnel metaphor.

The _____ Model Is the Basis for the Classic Purchase