The best way to reach a narrowly defined group of customers or a market niche is through:
A)television advertising and billboards.
B)personal-selling and targeted direct mail.
C)advertising and radio advertising.
D)any form of broadcast media.
E)transit advertising, billboards, and publicity.

Question

Quizplus · Accepted Answer

Personal-selling and targeted direct mail allow for a personalized approach to reaching a specific group of customers or market niche. This way, the message can be tailored to the specific needs and wants of the target audience. Television advertising and billboards may reach a lot of people but may not be specific enough to effectively reach a niche market. Advertising and radio advertising may also reach a larger audience but may not be targeted enough to reach a specific niche. Transit advertising, billboards, and publicity may grab attention but may not be specific enough to reach a narrow market niche.

The Best Way to Reach a Narrowly Defined Group of Customers