The _____ model is a response model that was developed as a paradigm for setting and measuring advertising objectives.
A)AIDA
B)hierarchy of effects
C)innovation adoption
D)adoption response
E)diffusion rate

Question

Quizplus · Accepted Answer

The hierarchy of effects model is specifically designed to set and measure advertising objectives. It outlines the different stages that a consumer goes through as they move from unawareness of a product to purchase and loyalty. This model is commonly used in advertising and communication planning.

The _____ Model Is a Response Model That Was Developed