The AIDA model was developed to represent the stages during the _____ process.
A)personal-selling
B)magazine advertising
C)mass marketing
D)sales promotions
E)radio advertising

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. These stages are relevant to the personal-selling process, which involves building relationships with potential customers and guiding them towards making a purchase. The other options (magazine advertising, mass marketing, sales promotions, and radio advertising) may utilize elements of the AIDA model, but they do not represent the entire process in the same way as personal-selling.

The AIDA Model Was Developed to Represent the Stages During