Instantaneous feedback on the effectiveness of a marketing communication method is most likely possible in:
A)personal-selling situations.
B)radio advertising.
C)television advertising.
D)direct mail advertising.
E)mass communication channels.

Question

Quizplus · Accepted Answer

Personal selling allows for immediate feedback from the customer in real-time. The salesperson can adjust their approach and message based on the customer's reaction and feedback. In contrast, with mass communication channels such as television, radio, and direct mail advertising, feedback is often delayed or not even received at all.

Instantaneous Feedback on the Effectiveness of a Marketing Communication Method