Which of the following hierarchical response models assumes the receiver in a persuasive communication situation to be an information processor or problem solver?
A)The AIDA model
B)The hierarchy of effects models
C)The innovation-adoption model
D)The information processing model
E)The five Ws model

Question

Quizplus · Accepted Answer

The information processing model assumes that the receiver of a persuasive communication is an information processor or problem solver. This model suggests that receivers actively receive, interpret, and evaluate information before forming attitudes or making decisions. The other models listed (AIDA model, hierarchy of effects models, innovation-adoption model, and five Ws model) do not necessarily assume that the receiver is an information processor or problem solver.

Which of the Following Hierarchical Response Models Assumes the Receiver