According to the AIDA model, a prospective consumer first passes through the _____ stage.
A)attention
B)comprehension
C)interest
D)desire
E)action

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. Therefore, the prospective consumer first passes through the attention stage. This is the stage where the consumer becomes aware of the product or service.

According to the AIDA Model, a Prospective Consumer First Passes