Attention, awareness, and knowledge are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.
A)cognitive
B)affective
C)behavioral
D)conative
E)comprehension

Question

Quizplus · Accepted Answer

The cognitive stage involves mental processes such as attention, perception, and comprehension. This stage is common to all models of the consumer response process and is characterized by the acquisition of information and the formation of attitudes or beliefs. Awareness, knowledge, and attention are all cognitive processes that occur in this stage. Affective processes, such as emotions and feelings, occur in the second stage of the response process, while behavioral and conative processes occur in the third and fourth stages, respectively. The comprehension stage is not a recognized stage in the response process models.

Attention, Awareness, and Knowledge Are All Examples of the _____