In the context of the marketing communication process, which of the following products is most likely to be promoted by targeting individuals?
A)Chocolate bars
B)Fizzy drinks
C)Real estate
D)Soap
E)Pizza

Question

Quizplus · Accepted Answer

Real estate is a high-involvement purchase and typically requires targeted individual communication in order to build trust and establish a relationship between the buyer and the seller. Personalized communication methods such as direct mail, email marketing, and social media advertising can be effective in promoting real estate to individuals. The other products listed can be promoted through mass advertising methods, such as TV commercials or billboards, as they typically have a lower level of involvement for the consumer.

In the Context of the Marketing Communication Process, Which of the Following