Which of the following response hierarchy models depicts consumers going through the stages of attention, presentation, comprehension, yielding, retention, and behavior?
A)The AIDA model
B)The hierarchy of effects model
C)The innovation adoption model
D)The information processing model
E)The integrated information response model

Question

Quizplus · Accepted Answer

The information processing model includes the stages of attention, presentation, comprehension, yielding, retention, and behavior, focusing on how consumers process information.

Which of the Following Response Hierarchy Models Depicts Consumers Going