Which of the following statements is true of communications objectives?
A)It is difficult to translate sales goals into communications objectives.
B)It is always easy to determine the relationship between communications objectives and sales performance.
C)Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.
D)All marketing and advertising managers accept communications objectives.
E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

Question

Quizplus · Accepted Answer

While sales goals may influence communications objectives, they cannot always be directly translated into specific communications objectives. This is because sales goals focus on outcomes, while communications objectives focus on the specific strategies and tactics needed to achieve those outcomes.

Which of the Following Statements Is True of Communications Objectives