The _____ stage in Russell Colley's hierarchical model of the communication process deals with informing consumers of the existence of the brand or company.
A)conviction
B)screening
C)comprehension
D)action
E)awareness

Question

Quizplus · Accepted Answer

The awareness stage in Russell Colley's hierarchical model of the communication process deals with informing consumers of the existence of the brand or company. This is the first stage of the model, where the consumer becomes aware of the brand or product. In this stage, the marketer needs to create brand awareness and attract the attention of potential customers.

The _____ Stage in Russell Colley's Hierarchical Model of the Communication