Which of the following is at the top of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?
A)Awareness
B)Imagery
C)Consideration
D)Shopping
E)Model intention

Question

Quizplus · Accepted Answer

Awareness is at the top of the GfK International purchase funnel, which means that it represents the initial stage of consumer decision making where consumers become aware of a product or service.

Which of the Following Is at the Top of the GfK